It has been almost three months since the 2012 election and the GOP is still struggling to comprehend why they were rejected by the voters. Nevertheless, there seems to be a consensus emerging among Republican pundits, strategists and elected officials that the party mainly suffers from a failure to effectively communicate its message. A few rhetorical tweaks, a better turnout machine and the GOP will be flying high again.
Language and presentation is an important part of politics. But no amount of clever or lofty words can overcome an unappealing agenda. In the rhetorical war over abortion, the term "pro-life" is more appealing than "pro-abortion" or even "pro-choice". After all, other than serial killers who isn't pro-life?